Our mission is to help leaders achieve their most audacious goals. Through inspirational stories, education, and coaching, we guide organizations through a goal-setting technique used by Google, Netflix, the Gates Foundation, as detailed in John Doerr’s bestselling book, Measure What Matters.
Hear Lisa talk about leveraging OKRs:
Photos by Paul Barbera
As Managing Editor of TEDMED, Lisa led the search for health & medicine's game changers. She selected and coached hundreds of speakers, as well as hosting the annual global broadcast from the Opera House of the John F. Kennedy Center for the Performing Arts.
Can the next Einstein come from Africa? For the inaugural event in 2016, Lisa coached 30 of Africa's top young scientists share how their research will shape the futures of Africa and the world. This exclusive invite-only event, hosted by the Presidents of Senegal and Rwanda, was the first global scientific conference held on African soil. She returned in 2018 to provide coaching and advisory work for 120 of their young scientists, including the Fellows’ plenary session Spotlight Talks, covering topics from string theory and cosmology to rural health care, applied nanotechnology and sustainable energy.
Emerge Impact + Music was a new concept in festivals, featuring emerging voices in music and activism on the very same stages.
The founders asked Lisa to improve the experience for festival-goers, who often have to choose between events that are good for the mind and ones that are fun for the ears.
So we developed showcases where the music and the talks are intertwined. We showcased musicians speaking about how to speak truth to power, how their spirituality fuels their music and their connection to fans, how to succeed in a sea of social media, staying mentally healthy as a touring musician on the rise, and the future of robot music.
Photos by Erik Kabik
Why would the world's largest urban music festival need 40 Speakers? Because our ideas are part of what makes Life Beautiful. Mixing performers like Kanye West with leading scientists, activists, social media stars and business leaders, the 2014 Festival's speakers included Penn & Teller, Pussy Riot, UFC champion Demetrious Johnson, chef Jose Andres, Game of Thrones conlanger David J. Petersen, former Mayor and mafia lawyer Oscar Goodman, pancake juggler Scot Nery, and Mel & Patricia Ziegler, the founders of Banana Republic.
Lisa worked with Zappos CEO Tony Hsieh on his early efforts to revitalize downtown Las Vegas through new cultural exchange programs. Pictured here, a custom conference designed for the Health Executive Leadership Network.
In conjunction with The Tenth, Lisa commissioned this print magazines first theatrical piece, The Fairytale Ball. The 3-hour interactive showcase told the story of the House Ballroom tradition that started with the black and hispanic LGBTQ community in Harlem, and has become a worldwide phenomenon since. But their story has never been told by the community themselves. Premiering at the Brooklyn Bowl in Las Vegas, legends from across the international ballroom scene come together for the first time to tell the true story of the BTS community who taught Madonna and Rihanna how to walk the runway. BTS no more.
IEG World is the largest annual trade conference for sponsorship marketing. After being acquired in 2018 by leading e-sports experiential marketing agency Engine Shop, leadership sought a refresh of the even, including a future-focused lineup of business leaders. The program, themed “Blur” focused on “mass niche” trends and the convergence of traditional marketing silos.
Featured below: Away CEO, Jen Rubio, former United Airlines CEO Oscar Munoz, Museum of Ice Cream co-founder Manish Vora, Activision Blizzard CMO Daniel Cherry, and digital performance artist Chagall.
How was House Ballroom birthed into this world? The story, told by the scene’s Legends and Icons through discussion, testimony and performance. Culminating in a colorful vogue battle, one winner prevailed and claimed the night’s prize in this unique blend of education, performance and social gathering.
Photos by Marcus Branch
thesupercurious is a carefully curated monthly newsletter of oddities, interesting tidbits and timely stories that we find interesting… all mixed with original thoughts, commentary and surprising connections.
thesupercurious is also a media agency helmed by Lisa Shufro. We create digital and real life experiences that challenge assumptions, mix metaphors and expand horizons.
Instagram: @thesupercurious || Substack: thesupercurious
Could Downtown Las Vegas be a place that makes you smarter? As curator of this 7-11 turned into speaker's theatre, programmed original, dynamic ideas-based content that showcased local talent worthy of national recognition.
Working directly with Danone’s CEO, Emmanuel Faber and Chief Manifesto Catalyst, Lisa produced the content for the multinational corporations inaugural Danone Day. The program unveiled both the company’s new CEO, and the Danone Manifesto - a collaborative renewal of Danone’s commitment to the double bottom line. The program was broadcast to all 100,000 employees and kicked off an annual celebration of nurturing and nourishing local cultures, and featured a special message from Nobel-laureate Muhammad Yunus.
The GYA is an international network for the world’s leading young scientists. Formed in 2008 as an offshoot of the World Economic Forum, the GYA convenes annually to empower and give voice to young scientists addressing some of the world’s most pressing issues. At the 2018 summit in Pattya, Thailand, Lisa offered a series of workshops and coaching sessions for GYA members entitled “Storytelling for Scientists.”
